Caterpillar Farm Change Activation Framework
Prep Change
Create Sense of Urgency
Organize for Change Leadership
Define Metamorphosis
Establish Clear Vision & Strategy
Crystalize Change
Cultivate Change
Build Enablers
Drive Surgical & Rapid Tests
Emerge & Embed
Deploy for Success
Make it Stick
Communicate Change Consistently
Build Readiness for Next Change
Ben Franklin
When you’re finished changing, you’re finished.
Our goal is to truly be change activation partners to clients, leverage proven, best in class approaches to engage with key client leadership to help empower for change.
Regardless of the industry, subject matter or organizational level, our aim always remains the same: help clients define and activate change to improve results.
Our change facilitators are experienced consultants, expert at leading groups to new places, and empowered by best in class approaches / methods / toolkits adapted from a wide range of change approaches.
- A caterpillar is programmed to change … they somehow know when & how to become a new organism.
- Organizations are not. Organizations need to be prodded & motivated to change when their operating environment requires it.
- Successful organizational change requires leaders to plan for urgency & create a ‘coalition’ of change agents aligned toward a common change agenda.
WHAT WE DO
- Partner with leadership to define the end state.
- Craft a clear and compelling vision via facilitated workshops and structured tools.
- Partner with the team to align on the vision and build a detailed roadmap for change.
WHAT WE DELIVER
- Vision Document: Articulates the Butterfly-state vision created by team, with supporting details.
- Metamorphosis Roadmap: Outlines specifics needed for transformative change.
- Nature determines the future state for the caterpillar. For organizations, not so much.
- Envision the future state: what kind of butterfly do you want to be?
- Organizations must crystalize their desired end state vision & communicate it across the organization to enlist support for change.
WHAT WE DO
- Partner with leadership to define the end state.
- Craft a clear and compelling vision via facilitated workshops and structured tools.
- Partner with the team to align on the vision and build a detailed roadmap for change.
WHAT WE DELIVER
- Vision Document: Articulates the Butterfly-state vision created by team, with supporting details.
- Metamorphosis Roadmap: Outlines specifics needed for transformative change.
- Before the caterpillar emerges, much “work” has occurred. The butterfly’s struggle, prior to emergence, is real and required.
- For organizations, the struggle is to build the enablers: new ways of working, evolved processes, new tools, people development, and more.
- Unlike the butterfly in nature, organizations can practice through the struggle, leveraging pilots and tests to learn and optimize
WHAT WE DO
- Partner with client, to prepare for and activate change, building what’s required.
- Pilot the activation in a rapid fashion; with real-time feedback, refine and strengthen the the activation plan.
- Enlist people in the process, provide ownership and increase likelihood of overall success.
WHAT WE DELIVER
- Change Enabler Designs: Documenting & building the new organizational requirements
- Change Prototypes & Pilots: Surgical testing opportunities to learn and optimize the final enablers
- Commercialized Quick Wins: Captured and communicated to drive support and momentum
- The butterfly emerges as a nimble and agile creature that adapts rapidly to its new environment, while retaining its original DNA.
- An organization’s adaptations aren’t programmed by nature. Thoughtful launch & reinforcement are required for organization to thrive.
- Successful change initiatives understand and account for culture to drive long term success.
WHAT WE DO
- Partner with teams through the activation struggles and support them as they emerge to their new state.
- Work collaboratively with client to either lead or support throughout the rollout of change activation.
- Provide guidance and direction to help companies embed a change culture, not a one-time change initiative.
WHAT WE DELIVER
- Deployment Support: Tailored ongoing support to drive the adoption of new enablers to change organization enablers or drive new people skills & competencies.
- Examples: new processes, tools, training programs, structural changes, elimination of work streams.
- Culture Guidelines: Outline of ways to anchor the change effort in the context of culture.
Ongoing Change Principles
Nurturing & Tending to Ensure Success
Communicate Change Consistently
Build Readiness for Next Change
Weave Speed And Agility into design and activation
Embed change by making Culture Considerations Paramount
Empower for Change through intentional barrier identification and removal
Bring people along by Over Communicating
Leverage Short Term Wins to gain momentum and support
Plan beyond a single change and build for Ongoing Change
Ingredients from Best in Class
Core Principles & Thinking
- Engagements leverage proven, best in class approaches – empowering for change by identifying and removing core barriers
- Focus on speed and activation versus long form plan creation
- Delivered by highly experienced consultant/facilitators
- Subject matter expertise across FMCG marketing, sales, digital, shopper, insights, retail, innovation and more.